Withdrawal Of Toyota TV Ads Welcomed


The Australian Automobile Association has today welcomed a decision by Toyota Australia to withdraw their new television advertisement for the Corolla.


AAA and the Motoring Clubs had expressed serious reservations about the ad, which showed aggressive driving, with cars sliding along a country road.


The Executive Director of the AAA, Lauchlan McIntosh, said he was also pleased Toyota had indicated it would participate in discussions about the need for a specific motor vehicle advertising code for Australia similar to ones that operate in Britain and New Zealand.


"Our concerns were not just with Toyota. A number of manufacturers and distributors, including Holden, Ford, Mitsubishi and Alfa have used questionable advertising over the past 12 months. We hope they will all follow the lead shown by Toyota and Alfa this week in withdrawing ads that used speed or aggressive, Mr. McIntosh said.


"The period from Christmas to the end of January, when the school holidays finish, is a particularly dangerous time on Australian roads. The last thing we need during this period are advertisements on television that counter the important road safety message that speed kills.


"For this reason we are also pleased that a number of manufacturers have taken a positive step on road safety by, in the case of Ford, running full page road safety press ads and in the case of Toyota, by scheduling 30 sec road safety TV ads.


‘The Motoring Clubs are also pleased that the Federal Government has shown a lead on this issue by calling for irresponsible ads to be withdrawn and by working towards the adoption of a voluntary code in February.


"With a cooperative and commonsense approach from manufacturers and distributors, and support from Government and the Motoring Clubs, I would hope we have seen the last of this type of advertising in Australia.


"Under guidelines that exist in similar countries like New Zealand and Britain, these ads would never have been allowed to go to air. There is no reason why the same guidelines should not exist in Australia," Mr. McIntosh said.

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