Vehicle Advertising Code Welcomed
The Australian Automobile Association has welcomed the introduction of a voluntary Advertising Code of Practice for motor vehicle advertising.
The Code was developed by the Federal Chamber of Automotive Industries on behalf of its members in consultation with the Australian Transport Safety Bureau and the National Road Safety Strategy Panel, which included the Australian Automobile Association, acting on behalf of the State and Territory motoring clubs.
The production of advertisements that do not comply with the Code has been banned from today and the showing of advertisements that fail to comply will be banned from the first of December.
AAA Executive Director, Lauchlan McIntosh, said that motoring clubs had been concerned about vehicle advertising for some time and had been campaigning for over two years for the introduction of a responsible Code of Practice.
“We’re pleased that the FCAI consulted with the AAA and took into account our concerns when drafting the Code. Under the Code advertisers will no longer be able to portray vehicles involved in activities that breach Commonwealth or State of Territory laws even if those activities are portrayed away from public roads,” Mr. McIntosh said.
“I’m also pleased the Code acknowledges the importance of road safety and calls on advertisers not to contradict road safety messages such as ‘Speed Kills’.
Mr. McIntosh said the motoring clubs believed the Code provided the necessary framework to ensure that from the first of December, motor vehicle advertising in Australia would be more responsible by promoting the safe use of cars, motorbikes and other road vehicles.