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keys2drive - Teen Video: A Nation Road Safety Sensation

28.10.2010

14-year-old South Australian, Maddy Frahm, has won a national road safety competition and her winning video clip is set to become an overnight sensation.

Each year, teen publication, Girlfriend Magazine, tackles a significant social issue through its annual Actionista campaign. This year, the magazine teamed up with keys2drive – a ground-breaking program that is about to revolutionise how young Australians are taught to drive – to challenge its readers to produce a two minute video clip on driving and road safety.

Maddy Frahm's winning entry will be used extensively by the keys2drive program on YouTube, Facebook and the program's website – www.keys2drive.com.au – and it will also feature on Girlfriend Magazine's web pages.

keys2drive Program Manager Ben Haythorpe said the 2010 Actionista campaign represented a fantastic opportunity to connect with young Australians through a publication that is read by more than 325,000 under 17s every month.

"With this year's 2010 Actionista campaign theme being driving and road safety, it was seen as a perfect fit for the keys2drive program, which offers a free driving lesson from a specially accredited keys2drive driving instructor to every Learner driver accompanied by the supervising driver – most often mum or dad.

"We had no idea that this year's competition would attract the largest ever number of entries ever received, and we were incredibly impressed with the work put into Maddy's winning entry"

"Hopefully, thousands more young people now know that they are eligible for one of 200,000 free driving lessons and will take advantage of this unique offer, which is being funded by the Australian Government and delivered by the Australian Automobile Association with the support of its members - NRMA, RACV, RACQ, RACT, RAC(WA), RAA(SA) and the AANT – and the driver training industry."

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